Moderate to severe Atopic Dermatitis (AD) can be successfully managed by systemic treatment Cyclosporin A, biologics (dupilumab, tralokinumab) or Janus kinase (JAK) inhibitors. This allows a significant improvement in patient’s quality of life. Current guidelines for management of AD recommend emollients and gentle cleansers for all patients to improve the epidermal barrier and provide anti-irritant and anti-pruritic effects. Various emollients have been developed and used in skincare products for dry and sensitive skin. A skincare routine, an Emollient + and a dedicated syndet, was designed not only to improve the physical skin barrier, but also to rebalance the skin microbiome which has a key role in AD.